Bask NY Aims to Make NY Nightlife Fun Again
Bask is a company that firmly believes partying should be anxiety free and with their help, it can be. The name “Bask” was decided on because of the meaning of such a simple word. It’s something familiar, but rarely used, and because its monosyllabic, it’s easy for everyone to say; for everyone to remember. It’s always associated with a positive feeling, a “feeling” Bask is focused on giving all of its clients some of which include, brands such as G-Star Raw & Community 54, as well as other brands like OIA (Only in America) and more.
For the last two years, the creative agency has made it their mission to work with upcoming brands and independent talent to help connect them to major markets while expanding their influence through events and activations. Founder, James “Doogz” has an expansive team of close trusted friends who help him execute his and your vision for an event. Dre and Femi, who help represent different party going audiences with their distinct visions and opinions on music, fashion, and parties and Manny, a vital member of the team, exclusive to Bask, who helps game plan and design flyers. Not to mention an array of DJs like, DJ Proper Edakit, DJ 9AM, Amen the Producer, Mike Digital, GVIJIN, WAHGWANTON who are all part of Bask’s creative event planning process.
If you’re looking to have an event planned, you’re in the right hands with Bask. They’ve created three stable events that they hope to launch around the country with, National Patron Papi, Wingz in the Trap, and Throw it Back. These parties are a passion project of sorts for James who aims to reflect his own interests and parties he enjoys and wants to share with others who he believes will appreciate them as well.
The Bask experience is all about removing the professionality and awkwardness from the New York night life scene and getting back to genuine vibes. Night life in New York City should be about wanting not only to socialize, but to let loose and have fun. Bask wants to reinvigorate pride in New York because it is the city that never sleeps, and lately, we haven’t been living up to that moniker. “I think we are seeing a lot of the same. Some people are winging it or doing what they saw someone else do because it worked for them. That’s disrespectful to the audience. You should put thought and passion behind what you create. That applies to any form of creativity,” James says.
James believes the potential and the creativity is there and there is a lot of quality amongst his peers, but that it’s possible things are being taken for granted. He hopes the future of the New York City night life scene will involve real, meaningful collaborations amongst creatives. Something more than just logos on the bottom of flyers. The Bask team is going to do just that.