In Living Colour: D.R.A.M
As a child, I never went anywhere without my pencil case filled with crayons and colored pencils. After all, I never knew when my world needed just a bit more color. And when that moment came, I was ready. The grass was forest green, and the clouds were a vibrant turquoise blue. The lavender, cotton candy, and robin's egg blue beads bounced against the cheeks of beautiful sepia and burnt umber girls as their braids swung while they double dutched. My self-portraits were filled with lots and lots of burnt sienna. I was living in a technicolor world and didn't care if no one else saw it. That's what makes childhood so magical. There's simply no care for what is and only room for what could be. You create worlds filled with bright greens and pure whites and soft pinks and you live in them. The older you get, the harder it becomes for you to remain in these worlds. You're told, "you're acting like a child," or "you can't do that— that's not real," or "you're not a baby anymore."
But for Virginia's Own Big Baby, D.R.A.M has managed to stand flat-footed in the worlds he's created filled with bright hues, warm vocals, and zero regard for what any adult has to say about it. D.R.A.M danced his way into our hearts back in 2015 with his smash single, "Cha Cha." Sampling Super Mario and creating that infectious chord progression that Drizzy himself jacked for "Hotline Bling," the soul singer has the eye of an adolescent, the heart of a soul singer, and a smile that can warm any heart. With each record, and subsequently each visual, the Big Baby reminds us that life is fun and there is simply no age limit on your imagination.
"I was living in a technicolor world and didn't care if no one else saw it. That's what makes childhood so magical. There's simply no care for what is and only room for what could be. You create worlds filled with bright greens and pure whites and soft pinks and you live in them."
Broccoli ft. Lil Yachty
Standouts: God Complex
Emotion: Innocent + Grounded
Significance: Here you have this striking image of 3 Yachtys. Each one asserts his dominance over his environment by remaining above ground in each shot. All of the background colors are true to themselves—allowing the white to be the focal point. Your eye is immediately drawn to the center of the frame. These sort of pure images juxtaposed with the playfulness of the record is quite striking without being cold and uninviting.
Standouts: Pretty in Pink
Emotion: Soft and Carefree
Significance: We watch as the Big Baby rides around a suburban neighborhood shooting $$$ out of his money gun. Soft feminine palettes support this sort of cheeky, carefree energy of a man coming into his own and doing what niggas do— flexing on 'em.
Standouts: Turn Your Goofy Down
Emotion: Lighthearted + Cheeky
Significance: We watch as muppet D.R.A.M lies in bed with two beautiful women. Both women are sort of cool toned—slightly desaturated. The Big Baby becomes the center focal point not only because he is in the center of the frame but because he's draped in this fluorescent orange robe. There is a sort of joy and enthusiasm that the color orange triggers in our minds. We are invested in this fantasy world and happy to be invited in.
Gilligan ft. A$AP Rocky + Juicy J
Standouts: Down the Rabbit Hole
Significance: Director Nadia Lee Cohen turned up the saturation here with these primary colors, dropping us into this sort of sixties suburban utopia where DRAM acts as the wacky weatherman, dalmatians roam free, and Juicy J sports a fire engine red trench. A dream world filled with perfect women and happy colors. Imagine a child being given a freeze frame of this video. One would imagine that they, too, would color the taxi cab the brightest yellow and give the dalmatian's owner matching spots, because why not?