6 Streetwear Brands That are Cooler Than Supreme
London-based streetwear brand Palace Skateboards has crept its way into the closets of the likes of Rihanna and ASAP Rocky. Recognized for its "tri-ferg" logo, Palace has managed to leverage its anti-establishment roots in skate culture into the big bad world of streetwear. Its latest Spring collection proved that they are more than just a logo but a Grade A fashion brand for all the cool kids to partake in.
2. Gosha Rubchinskiy
Russian-born designer, filmmaker, and photographer Gosha Rubchinskiy has turned the fashion world since his debut on the Paris runways in 2015. His collections are influenced by his upbringing in post-soviet USSR which, subsequently has allowed for him to inject a new perspective into the streetwear industry. Not only does Gosha design all of his pieces but he photographs all of his lookbooks, casts the models (which could use some people of color if we're being honest), and produces seasonal fanzines. A true renaissance man.
3. Cactus Plant Flea Market
We don't know much about the origins of Cactus Plant Flea Market. The brand sort of emerged out of obscurity ending up on the backs of Big Sean, Frank Ocean, and Mr. Skateboard P himself. Turns out Cactus, otherwise known as Cynthia Lu, is, in fact, Pharrell's assistant. Make no mistake, CPFM has earned all of the hype surrounding the brand. From the cacti covered tees to the elusive "Plant" baseball caps, CPLM is on its way to becoming a staple in every cool kid's closet.
Inspired by the British working class experience, Samuel Ross, with the help of creative mentor Virgil Abiloh, has been able to create A-Cold-Wall* inspired by the "clashing worlds separated by class and environment." Ross' resume has some heavy hitters on it from Stüssy to HBA, so expect interesting silhouettes, a fierce attention to detail, and well crafted garments.
LA based XLARGE takes cues from its environment blending workwear elements with heavy skate influences creating everything from coaches jackets to hoodies to polo shirts stamped with their iconic gorilla logo. Graphic yet laid back, XLARGE has something for everyone. Whether you're into brightly colored outerwear or just have an affinity torwards primates it's all here for the taking.
6. Atelier New Regime
Montreal-based streetwear brand Atelier New Regime produces meticulously crafted visuals to match their thought-provoking collections. ANR has consistently pushed boundaries, putting out garments that reference the current social climate, particularly within the black community. One of the most innovative pieces within their collection is their bomber jacket with the phrase, "We learn all of our gang s**t from the government" on the back in bold almost paint-like letters. ANR isn't afraid to take a stance and cause conversations. What's cooler than that?